‘Lead’ consists of mere four letters but it makes 4 times bigger positive impact on the business growth. That’s the main reason why companies of all sizes push their limits to get maximum leads. However, nowadays generating quality leads has become an arduous task.
For the sake of business expansion, organisations take the help of lead generation companies UK. The lead generation companies not only fill the sales funnel with quality leads in a jiffy but also make sure that their clients witness an exponential growth in terms of profits.
There are many lead generation ideas that can help to reach potential customers. But there are some that work like a boon for business growth.
Here we are with top 3 lead generation ideas that can take the business towards the success. So, take a look:
1. Create a product video
Well, lead generation companies UK should create a product video because it can help to get a myriad of leads. The most cited reason behind that is 65% of netizens are visual learners.
Industry reports revealed that product explainer videos can increase the rate of generating leads up to 33%. Therefore, it is crucial to create an attention-grabbing video that can explain the benefits of products or services in a better way. There is a high possibility that potential customers may make a purchase decision after viewing compelling product video.
To leave no stone unturned, marketers should gate the videos. This will surely help to get crucial information related to prospects. Needless to mention, this data can be used in the lead nurturing process, which, in turn, leads to better results.
Note: Marketers should gate only those videos that are really praiseworthy. Ignoring this factor could bring adverse results.
2. Send quality lead nurturing emails
In the marketing world, lead nurturing emails have always been deemed as a tool that can turn prospects into customers. This is so because people of all ages check their email inbox on the daily basis. Therefore, reputed lead generation companies UK instruct marketers to add high-quality content while sending emails to potential customers.
Email content quality is the factor that decides whether the business will get new customers or not. Here are a few tips that marketers should keep in their mind while sending nurturing emails:
- Create compelling subject lines.
- Avoid technical language so as to maintain the quality of email content.
- Attach high-resolution images related to products or services.
- Make sure that CTA buttons are placed properly.
- Use the CRM system to personalise the email.
3. Increase write-ups reach
In order to generate maximum leads, it is imperative to come up with write-ups that can educate potential customers about products or services. But to get the desired results, it is significant to increase the reach of high-quality write-ups so that maximum prospects can know about the benefits of products or services.
Here are two most effective ways that can help to increase the reach of business-related articles or blogs in a jiffy:
- Guest Blogging: It has always been the simplest way to promote high-quality write-ups. There are many websites available on the internet that allow publishing of content free of cost.
Paid Ads option of social networking platforms: In this modern era, there are many social networking sites where people of all ages are available. To generate leads or increase the reach of the content, it would be very beneficial to go for paid ads option of social media platforms.